virtual events

Shark Tales: Helping OCEARCH Save Sharks With Data Storytelling

07/25/2019 by Tricia Aanderud Jaime D’Agord Data Communication, Modernization - Analytics

Successful data stories share a new viewpoint and an enlightened position. But what happens when your data story features a villain? 

In this webinar, the Zencos data storytelling team works with OCEARCH founder Chris Fischer to create a data story that can help save the great white shark. These hunters have now become the hunted, with nearly 11,000 sharks killed per hour. But not everyone thinks sharks deserve our protection.

This is the challenge facing nonprofit OCEARCH. The mission of OCEARCH is to help scientists collect previously unattainable data in the ocean to help accelerate the ocean’s return to balance and abundance. Part of that mission includes tagging sharks for satellite tracking, which yields a better understanding of the great white’s life cycle.

You will learn:

  • The four steps for how to write a data story
  • Elements of a persuasive message
  • The sharkiest areas on the eastern seaboard
  • Lots of shark trivia