Present data in a highly compelling way and move audiences to action.
Yes, numbers might prove your point, but how do you get others to care about the insights these numbers provide?
One of the most challenging aspects of data professionals’ work is sharing key business data in a way that captures stakeholder’s attention, and convincingly relays the insights and courses of action that the data reveal.
Data storytelling is a powerful technique that, when used, can help communicate insights gained from data. It is a popular way to present data. Today, we see data storytelling skills being sought-after by forward-thinking hiring managers, and the term data storytelling appearing frequently in job posts. There is a growing interest in data professionals who are also data storytellers because they understand how to present data with narratives and visualizations that move audiences to action.
Despite this rise in appreciation of the data storytelling skillset, many data professionals still do not understand the value of data storytelling methods.
If you have trouble convincing stakeholders, and moving your business decision makers to action, then these techniques can help you convey the results of your data analysis to others with maximal impact.
What happens when we think like a storyteller?
Data storytelling uses data to create relevant and compelling narratives and visualizations that combine to highlight the business impact of your data-driven insights.
People are wired for stories, so data storytelling maximizes your ability to present actionable data insights in a highly compelling way. Whether you are an analyst crunching numbers or a manager who needs to communicate in a data-driven way, we can help you articulate your analytical results and insights and achieve your goals.
How Can Zencos Help?
Our data science practice is led by recognized industry expert, Tricia Aanderud. Tricia and her team offer two approaches to help clients adopt data storytelling techniques into their reporting of data analytics results and insights: