Do Your Customers Love You? Find Out with Text Analytics

by Reid Baughman  |  Posted on 02/13/2018

Lasting relationships are built on good communication. If you didn't listen to your significant other, how long do you think that relationship would last? Whether we like it or not, our customers are saying things about us online and in some cases offer constructive feedback. Many companies don't listen not because they don't want to, but because they don't know how to. This is often due to the sheer volume of comments, reviews and tweets out there which overwhelm conventional methods of analysis. Fortunately, SAS VIYA or Enterprise Text Miner can help you quickly sift through all the data to find actionable insights that can help companies truly listen to their stakeholders.

Data Storytelling: Is Jaws Misunderstood?

by Jaime D'Agord  |  Posted on 01/30/2018

Persuading with data, also known as data storytelling, is not a relatively new concept, but it is a skill that is becoming extremely important in business practices. It’s a concept that has piqued my interest, so much so that I along with my coworker Tricia, are conducting a data storytelling workshop at SASGF. In preparation, I wrote a data story about sharks.

Four Steps to a Powerful Data Story

by Tricia Aanderud  |  Posted on 01/08/2018

Data storytelling has become a popular way to present data. Still many data professionals struggle with the concept or don’t understand the value of using storytelling methods with their data. There are four steps to crafting a data story. If you can master these four elements, then you can tell a powerful story that persuades management toward actions. As an example of the storytelling process, I’ll use one of the first data stories ever told. 

Using SAS Viya to Decode the Star Wars Fan Buzz

by Grace Heyne Lybrand  |  Posted on 12/14/2017

At Zencos we are big fans of SAS Viya, Python and Star Wars. The pending release of Star Wars: The Last Jedi on December 15, 2017 presented an excellent opportunity to use our favorite tools to learn how fans are feeling in the build up to our favorite holiday blockbuster.

Celebrating 25 Years with the SESUG Conference!

by Tricia Aanderud  |  Posted on 11/16/2017

Many SAS users attend SAS Global Forum but never consider the value that the regional conferences provide. The Zencos Data Science team attended the 25th Southeast SAS User’s conference in Cary, NC. The event was held on the beautiful SAS Campus at the first of November. Our team presented topics ranging from Star Wars text analysis to hands on workshop showing how to use PROC DS2.

Understanding Drivers of Customer Risk Using Machine Learning

by Leigh Ann Herhold  |  Posted on 10/30/2017

In the financial world of Anti-Money Laundering (AML) monitoring, Customer Due Diligence is a key requirement detailed under the Bank Secrecy Act to detect and prevent money laundering. This oftentimes requires financial institutions to establish an operationalized and defendable way to identify customers with a high opportunity to launder money through a risk ranking process. In addition, investigators are required to further review customers that are determined to be at higher risk through an Enhanced Due Diligence review. You can read more about Customer Due Diligence (CDD) and Enhanced Due Diligence (EDD) 

7 Useful Things a SAS Administrator Can Learn Using SAS Environment Manager

by Sandy Gibbs  |  Posted on 10/17/2017

SAS Environment Manager is a web-based administration tool used to monitor and manage your SAS installation. It’s a product so extensive, working with it, you will learn something new every day. SAS Environment Manager was introduced in SAS 9.4 and becomes even more powerful with each release.

Zencos Team Presents Papers at the 2017 SESUG Conference

by Ben Zenick  |  Posted on 09/29/2017

The Zencos team is going to the SouthEastern SAS User's Group (SESUG) in November. The papers submitted this year are focused around using SAS Viya machine learning and data visualization techniques. 

Using Customer Segmentation in AML Transaction Monitoring

by Leigh Ann Herhold  |  Posted on 09/27/2017

After data has been refined and the top-down methodology has been applied, the next step is to apply a bottom-up, data-driven methodology. There are two main categories of data-driven machine learning techniques: Unsupervised and Supervised modeling. AML Transaction Monitoring is a preventative monitoring process used to identify potentially suspicious activity without knowing if the activity is confirmed to be fraudulent. Unlike supervised modeling, unsupervised modeling is a machine learning method used with unlabeled data to identify patterns or groups within the data.

Zencos Data Science Team Heads to Analytics Experience

by David Septoff  |  Posted on 08/30/2017

Zencos is a proud sponsor of Analytics Experience 2017. Our Data Science team will be in attendance, September 18-20 in Washington, DC and we are excited! 

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