This is the fourth post in a series of tips about how to create analytics around your customer behavior.
The online channel is the richest source of data available to your business. Traditionally marketing programs have had to work with very limited sales data from sources like loyalty or reward cards and back office systems – …
This is the third post in a series of tips about how to create analytics around your customer behavior.
As with any discipline, Marketing has its own language which it makes sense to get to grips with. Whether that’s ‘RFM scores’, ‘Propensity Modeling’, ‘Best Next Action’ or ‘CPM’.
Obviously there are vast tracts of information on the …
This post is the first in series of tips on bridging the relationship gap between IT and Marketing departments. The rigid disciplines of IT and Information Architectures and the softer, customer-centric focus of Marketing have traditionally seemed poles apart in the organization, but the emerging integration of digital media, data and direct marketing means that …
