This post is the tenth in aseries of tips about how to create analytics around your customer behavior.
Real-time is a very hot topic today – and while there is a great deal that can be accomplished with solutions which use customer data over periods of hours, days or even weeks – the immediacy offered by …
This post is the ninth in aseries of tips about how to create analytics around your customer behavior.
There is a tremendous desire to attempt to ‘boil the ocean’ when embarking on this kind of activity. There is a desire to ‘do everything’ and ‘do it perfectly’ from Day 1.
The reality of the situation is that …
This is post number 8 in a series of tips about how to create analytics around your customer behavior.
Given that the data is so central to marketing today, it makes sense to try to design the systems you build (web sites, online applications, mobile apps) to deliver this for you.
This can be done by designing …
This is the seventh post in a series of tips about how to create analytics around your customer behavior.
If you are going to talk to individuals in a relevant way then you need data about individuals.
Knowing that yesterday 800 people searched for ‘Hotel in Essen’ and 2000 people purchased a flight to ‘Koln/Bonn’ won’t help …
This is the sixth post in a series of tips about how to create analytics around your customer behavior.
In recent years much has been said, written and discussed about web analytics. The Web Analytics Forum on Yahoo is one of the largest online community discussion groups today, with almost 6,500 members. However, web analytics has …
This post is the fifth in a series of tips about how to create analytics around your customer behavior.
Your customers (and prospects and visitors) will compile a view of your business from a variety of sources (in-store, direct mail, call centre, advertising, web site, mobile applications, social media sites etc.) – they think about you …
This is the fourth post in a series of tips about how to create analytics around your customer behavior.
The online channel is the richest source of data available to your business. Traditionally marketing programs have had to work with very limited sales data from sources like loyalty or reward cards and back office systems – …
