Understand individual customers and their interactions; record business events and customer experiences with Speed-Trap's unique high performance data collection system.

 If you own an on-line web site (or ANY browser-based application), you need to understand your visitors, users and audience in as much detail as you can – you need to understand their interests, experience, objectives and profile and you need to bring this together with insight from your other touch points and from historical customer data to compile a complete understanding of each individual customer, prospect or visitor.

Armed with this insight you can increase ROI and profits by either selling more to the audience directly (via improved targeted marketing or targeted product development) or sell the opportunity to communicate with specific segments of your visitor community. The more relevant the information you receive on your visitor the more relevant, and therefore valuable, the proposition you can offer your visitor in return.

Or spin the camera around, use the technology to monitor your internal business processes, and drive substantial costs out of your operation by identifying problem areas, training needs, or best practice.

There are many sub-texts to Speed-Trap’s proposition, but they are all predicated on being in possession of a clear and complete picture of your visitors, users and customers rather than just web metrics. This is about understanding individual customers and their interactions, about recording business events and customer experiences, and making this data available to your business processes and business users via clean APIs, open data models and powerful reporting interfaces.

Speed-Trap delivers this information at lower cost and with higher value than any other solution on the market.