North Carolina Department of Commerce www.nccommerce.com
Marketing Optimization Using Analytics, Data Mining
Project Lead: John Correllus, Business Intelligence Director
Project Description: To increase the state of North Carolina's ability to recruit new businesses, the Department of Commerce led a business-intelligence initiative to integrate data from a variety of sources and provide tabular and geospatial reporting and analytic capabilities to department employees, site selection consultants, and the North Carolina economic development community. The project integrates technology from SAS and ESRI and pulls data from various federal and state departments to provide site selection and relocation consultants with the tools to select appropriate relocation sites.
Industry: Government