It’s no secret that social media is a topic among executive and marketing branches in organizations of all sizes and industries. Our last newsletter spotlight article presented a barrage of statistics showing social media’s growing popularity and effectiveness.   

Social media is on the rise, but how are companies using Web 2.0, and what value does it bring? We spoke with a few VARs to get their perspectives, and a resounding best practice surfaced: start small and work your way up.