Real Time Triggers offer personalization and customizationReal Time Triggers

We used to have to wait for the CRM process to kick-in before we could deliver relevant messages to our visitors. With a Celebrus Customer Data Hub, you can start being relevant from the first page!

Landing Page Content Based on Search Terms

Using Celebrus’s real-time components (RTE/RTT/RTP) rules can be defined that fire for visitors using certain search terms in the search engines that refer them to the site, and push relevant content into their landing (and other) pages. This provides all the value of custom landing pages implemented with PPC, but saves your PPC budget and will also work for Organic Search. Sof if they mention “football”or the name of a list of famous teams in their search, you can push “football” related offers into their landing page.

Landing Page Content Based on Campaign

Similarly, our real-time components allow you to use referring site or landing page query string data to drive campaign related content into the page.

Page Content Based on History

If they are regularly returning and looking for specific products you can adapt their page content to reflect that. If data bout the life cycle of other customers suggest that certain behaviors are critical precursors to registration or a first purchase, then you can start adjusting your content and their experience to try to prompt these behaviors.

These examples demonstrate that you don’t need to change the site or CMS – Celebrus can adapt the page content of existing sites on-the-fly in the visitor’s browser and you can change the campaign rules and content in real time without touching the back-end systems – and non of these actions require that you know a single thing about the visitor.

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