Multi-Channel Marketing

Your customers, prospects, and visitors will compile a view of your business from a variety of sources (in-store, direct mail, call center, advertising, website, mobile applications, social media sites etc.) – they think about you in a ‘cross-channel way’ – their impression of you is the sum of their cross-channel experiences.

In the same way, you need to compile a cross-channel view of your customer … the person speaking to the call center IS the same person who was on the web site 10 minutes ago, was in the store last month and returned that faulty product 4 days ago. If you fail to create a common view of this individual you will make mistakes in your interaction with them.

It is true that one can never ‘know everything’ about a customer – but that’s no excuse for not trying to get it right – and ignoring the most important channel in today’s business is straight corporate suicide … because your competitors won’t!

If your site is relevant and valuable to visitors, they will start to provide information about themselves in return.  This allows you to “get relevent.” Typically the first data item you will receive is an email address which allows you to multi-channel, take control of the conversation and go beyond the website.

A Celebrus Data Hub can help you build a relevant relationship by allowing you to send well timed emails, triggered by important events, contain key personalized information.  Some customer examples include:

Relevant Email Subject Lines

Email campaigns are plagued with low open rates, and typically the only opportunity you have to influence prospects to open emails is with the subject line.  With Celebrus, you can use data from vistor’s recent browsing and searching behavior to make emails subject lines relevant to individual recipients - “Great offers on <the product you were searching for an hour ago>” mails can make a great different and using this customers have seen 40% uplifts in email open rates.

Right Message, Right Time

If you know someine is researching a specific product, it’s a great time to talk to them. Celebrus can alert your call center to which customers are researching which products – a well time call based on this data can have amazing results. One of our customers used this approach to drive a call center campaign wich made a sale to 30% of the people they called.